The idea for this brand started in 2022. In August of that year, due to the struggles of mental health, I lost someone very close to me. I, like so many others, grapple with my mental health daily. The reality is, almost everyone I know faces their own battles. You&i was built around that. The idea that everyone shares the same spectrum of emotions, that everyone struggles, and that it is not something we should shun, but something that needs to be embraced and talked about.
Ever since the day of my friend's passing, I have felt the need to do everything in my power to help others who may be struggling. I have always enjoyed the content other brands put out, but have never loved any of the clothing. I wanted something simple but deep. Something that caught your eye, made you feel a bit better, or sparked conversation.
What We Stand For
Our brand is more than just social media posts and words on a shirt; it's a statement. We're here to challenge the stigma, spread a little positivity, and truly make a difference in this world.
You&i is about embracing the beauty of simplicity while addressing the complexities of mental health. Each piece tells a story, and we're here to share, support, and make an impact together.